As the premier trade event for the casino gaming industry, G2E brings together over 25,000 industry professionals and 350+ exhibitors to showcase the latest innovations in gaming.

To reflect the evolving landscape of the industry, G2E partnered with NJI to develop a fresh brand identity. Working closely with the G2E team and the American Gaming Association, I led the creation of a comprehensive visual system—including a new logo, iconography, color palette, typography, and patterns—capturing the energy and innovation driving gaming forward.