SCOPE
Print Design
Textile Design
BACKGROUND
As NJI approached its fifteenth anniversary—a milestone traditionally symbolized by crystal—an invitation was needed to reflect the significance of the occasion. The celebration culminated in a soirée at the Kreeger Museum in Washington DC, the crown jewel of a year-long series of commemorations. Each guest received a beautifully wrapped invitation, paired with a custom silk scarf designed to mark the moment with elegance and intention.
01 PRINTED INVITATION
For the invitation itself, special care was taken to craft a message with a thoughtful, intentional tone—one that was then brought to life through a carefully considered typographic hierarchy designed to evoke emotion and guide the reader’s experience.
02 SILK SCARF DESIGN
Inspired by Massimo Vignelli’s 1980 mailer design for his and his wife’s exhibition at Parsons—printed on colorful tissue paper, crumpled, and mailed to demystify formalism—the piece struck me as a beautifully simple yet radical example of design. Just as the crumpled tissue altered the reading of the type, the scarf invites a similar experience: its typography subtly shifts and distorts as the fabric drapes, revealing unexpected forms through movement and wear.
INSPIRATION
Vignelli’s invitation served as a reminder that questioning norms and finding beauty in the overlooked can itself be a creative act, a spirit that felt especially relevant for the celebration invitation centered on the idea that “Persistent curiosity is the greatest act of rebellion."
ALTERNATE CONCEPT
This project was a joyful study in rhythm, tone, and visual language—where typography became not just form, but feeling. Through a spirit of play and thoughtful experimentation, the design set the stage for an evening that unfolded with energy and ease, bringing together clients and colleagues from London, Singapore, and beyond in a moment of shared celebration.
