finding equilibrium
Mass balance is a fundamental principle in chemical engineering that states the total mass entering a system must equal the total mass leaving the system, accounting for any accumulation or loss.
It is commonly used in industries like chemical production to track material flows and ensure sustainability, efficiency, and regulatory compliance.
Social Amplification
To drive traffic to the article, additional promotional and social assets were specifically designed to align with the page’s visual and thematic elements. These ads are deployed across The Washington Post’s native homepage, Apple News, and other high-visibility platforms to aid audience engagement.
process (improvements)
Enhanced mood board featuring UX inspiration + examples
UI component library + Designed modules
Audio module
Supplied custom image library
Exceeding benchmarks
+ Improving process
While in flight, BASF's content, "Mass Benefits", performed exceptionally well with page views pacing 38% ahead of benchmark, and readers spending close to 2 minutes on the page.
“Our external developers used the [design] as a prime example of how to set up a page and development files for best practices during BASF.”
“The modules were consistent, with mirrored updates to text or images, which made the development smooth.”