tapping into a refreshed look for a historic brand
The National Beer Wholesalers Association (NBWA), representing America’s beer and beverage distributors, supports over 140,000 employees nationwide, many of whom work in small, family-owned businesses. NBWA partnered with NJI to create a fresh brand and website that showcase the industry’s innovation and diversity while positioning the organization as a forward-thinking resource for its members and policymakers.
Based on valuable insights gathered through a comprehensive discovery process with NBWA members, staff, and industry leaders, I helped establish a refreshed brand celebrating beverages of all types. The design blends Americana-inspired color palettes and warm wheatfield tones with fonts that evoke the familiarity of U.S. road signs and the crispness of spiked seltzer.
Brand guidelines
No brand is complete without comprehensive and well designed brand guidelines. I spearheaded the creation of a brand guide that spotlights the National Beer Wholesalers Association's mission and the dedicated people who make it possible. The guide outlines the visual identity and thoughtfully curated elements including a dynamic color palette, logo usage, bespoke image treatments, typography and fonts, photography usage, custom iconography and more.
